Firstly, the story is based around mysterious events, leading an ordinary girl to turn mad and become a killer. This type of subgenre is very common in horrors, helping the audience to relate, as it's not too far fetched, such as a film about a giant jar of marmalade wreaking havoc in the streets of New York.
When it came to the filming and editing, we were certain that we wanted a very close, claustrophobic feel, with such shots as an extreme close up on an eye, the moon, and the protagonist's face. We used a quick editing pace in a lot of the shots to add to the claustrophobia and disorientation - such as the point of view going along the street, and the very close shot of some feet being dragged up the stairs.
For fading between certain shots, we used a very sudden white flash, again trying to keep the viewer on edge. This is another way in which we followed the conventions of horror films. We also have a shot of the protagonist approaching the camera, with jump cuts and a fuzzy television effect, emulating films such as the Blair Witch Project and other 'point of view' horrors. This makes for an eerie feeling otherwise absent from the trailer.
The music is very stereotypical of horrors, but we didn't want to change this. It works for a reason, and the use of drones, high pitched shimmers and ghost tracks goes hand in hand with the editing of the trailer.
It's hard to place my finger on how the trailer challenges the conventions of horrors. I think it mainly uses them in an effective way, but doesn't do much to challenge or develop them.
Crikey Ashley this is so brief as to be almost non-existent. You need to do a careful analysis of the conventions of horror and of the conventions of trailers, with visuals. See the guidance sheet for more details of what to do.
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