"What have you learnt from your audience feedback?"

The target audience for our horror trailer is 15-18 year olds, with an emphasis on the female audience but also appealing to male viewers. We came to the conclusion that this would be the best target audience to address after careful research and planning, meeting somewhere between the two to find our age range and the type of horror we would make. Film distributors would find the feedback we got useful, possibly giving ideas for a director's cut for the released version.

We spent a couple of lessons looking at the class' horror trailers, and at the end of each film we went round the tables and got feedback on what people liked, didn't like, and what they thought would improve it.

Overall, the class seemed to like our trailer and thought it reflected many conventions, such as being based in a normal neighbourhood. There were a few pieces they also thought could be improved.

Make the mirror shot faster - we have a shot where the protagonist is seen slapping someone's face in a mirror, and to keep up the pace of the trailer, many people thought speeding this scene up would make a big difference, as the length of the panning stops the trailer from moving from scene to scene very well.

The shots were a bit long and could be shortened down - the pace of the trailer is crucial to a horror in order to keep the audience on edge. We took this into account and realised that in order to make the perfect version of the trailer, the pace would need to be carefully looked at, so there are no obvious changes in the speed, other than intentional ones.

Bigger inter titles with a different font/effect - the majority of our viewers thought that the inter titles were too small, and didn't fit in well in terms of design.

There were also many things viewers liked about our trailer, especially the use of extreme close ups, the setting and atmospherics, and the shot with the zoom up the stairs because of how it looked conventional and created a feeling of entrapment.

Unfortunately we weren't able to implement many changes such as speeding up the pace of the whole trailer, because it would have been a big task and taken some time to sync the music correctly again. However, we did pay attention to the last few fast flash shots, which we made even quicker and were able to convincingly fit with the soundtrack.